Yes–parenting IS a labor of love. We understand, because the folks behind Lullafi are parents, aunts, uncles…in fact, our co-founder and creator, “Uncle Mike”, started Lullafi as a way help his own nephew fall asleep.
Along the way, Mike connected with a good friend Bryan in Indiana, a university entrepreneurship instructor, who connected with his brother Greg, a brand strategist and media producer in Portland, who connected with his friend Dave, a writer, who connected with his friend Kelly,
What do babies need? Ask anyone–a mom, a dad, a scientist for that matter–and you’ll hear that a baby’s needs boil down to the most basic of human needs: nourishment, touch, care, love, and sleep.
As adults, we’ve no doubt pushed ourselves through sleepless days and nights at one time or another. Sometimes it’s a conscious decision to forgo unconscious dreaming–cramming for a test, staying up to get work done. Other times, a racing mind or neighbor’s power drill just keeps us awake until dawn.